Mau P closed out his first Pacha Ibiza residency season on October 7, playing the final Baddest Behaviour night in the room he spent the summer redecorating with an LED chandelier and a rotating cast of Seth Troxler, Mall Grab, Hot Since 82 and HAAi. Two days later he announced what the whole season had been building toward: his own label, Baddest Behaviour Records.
That is the real story here, not the label logo. Mau P is four years removed from being a guy with a Beatport Number 1 and no catalogue to speak of. Since then he has released through other people's imprints: John Summit's Experts Only, Chris Lake's Black Book, Solomun's Diynamic. Those placements work exactly as artist-led labels are designed to work, as a credibility transfer. Starting your own means you stop borrowing other people's and start building one someone else might eventually want to borrow.
Why start a label instead of just touring more?
Touring pays better and costs less to run than an A&R operation, which is precisely why most artists at Mau P's level don't bother building one. A label means picking records, paying advances, handling the admin nobody posts about, and building a brand people vouch for before any guest list benefits from it. Mau P framed it as payback: "This is for all the artists that have been sending me music, and I'm finally able to give them a platform, just like how other DJs and artists were supportive of me in the beginning." He's also explicit about what BBR will not chase: "I'm not trying to follow what's popping right now. I'm just trying to take it back to the core, this is for the culture."
Does the scene need another label?
No, and Mau P knows that better than most. Electronic music's label landscape is arguably the most saturated it has ever been, every mid-tier DJ with a residency now runs an imprint, and most of those catalogues thin out after the launch EP. What BBR has that the rest don't is a built-in distribution system: a weekly Pacha slot, sold-out US tour dates and a fanbase that already associates the Baddest Behaviour name with a specific sound. That's a real head start. It's also exactly the kind of infrastructure a crossover-level artist can afford to build for free, which smaller producers running their own labels cannot.
"I'm not trying to follow what's popping right now. I'm just trying to take it back to the core, this is for the culture."
The test for BBR isn't the launch post, it's the fourth release, the one nobody's paying attention to because Mau P himself isn't on it. That's when "for the culture" either holds up or turns out to have been another way of saying "for the brand."
What comes next for Baddest Behaviour Records?
No submission email, release schedule or signed roster had been published at the time of the announcement. Mau P continues touring, with dates in Portugal and Amsterdam before EDC Orlando in November.
