TIDAL's Price Just Caught Up With Spotify's. Its Moral High Ground Hasn't.
TIDAL is raising its Individual plan to €12.99 a month in Europe from August 3, 2026, its first hike in about three years, landing on the same number Spotify already charges, while its US increase (reported as either $11.99 or $12.99 depending on the outlet) leaves the two services closer than ever.




































