The White Hotel Was Still Selling Out When It Announced Its Death. Its Rebirth Poster Looks Like AI Wrote the Eulogy.
Salford's White Hotel will close at the end of 2026 over flood risk and reopen in January 2027 as BASTION, run by The Bag Factory team and backed by Strange Art Collective CIC, but an apparently AI-generated launch poster has triggered fan backlash over the rebrand.
Sarah H. · 5 min read