Monegros Desert Festival sold out its 33rd edition at 60,000 tickets, the biggest crowd in its 32-year history, and did it without swapping a single underground name for a mainstream headliner.
elrow founder Juan Arnau expects alcohol at events to drop 30 to 40 percent within five years and bar revenue to fall as much as 70 percent within a decade, as a generation that drinks less rewrites what a festival has to sell.
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