deadmau5 has signed with Independent Artist Group for worldwide representation spanning music, film, television, gaming, technology and intellectual property, formalizing his shift from touring DJ to multi-platform entertainment brand.
deadmau5 and Serum creator Steve Duda have opened a $50 public beta for AUTO/PILOT, a DJ performance platform built around a DAW-style timeline instead of the two-deck layout used by Rekordbox and Traktor.
Joel Zimmerman, the Milton-area producer known as deadmau5, covered roughly $30,000 in medical care for 36 cats taken in by his local humane society, after reaching out on Instagram.
Unknown producers are overlaying their own music onto footage of star DJs' packed crowds, and in the worst cases faking an artist's face and voice into an endorsement, to manufacture the viral proof that now drives label interest.
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