Two weeks after Boiler Room's NYC protest made headlines, the anti-KKR boycott has turned into a real business problem: DJs are publicly withdrawing from bookings and boycott-linked cancellations have spread to at least eight cities.
Protesters staging a die-in against Boiler Room's private equity owner KKR were pushed and jumped on for 18 minutes before security stepped in at the brand's Under The K Bridge show in Brooklyn on July 10.
DICE flipped Boiler Room to KKR-owned Superstruct for £25m in January 2025; by late 2025 it was cutting staff amid boycotts, and on 20 January 2026 founder Blaise Bellville's exit was confirmed, leaving the platform that defined online-underground credibility owning no music rights.
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